At BILTFOUR, I spearheaded a multi-faceted design initiative that enhanced brand visibility and drove direct sales through a newly developed eCommerce platform. Through the wireframing and web design process, I optimized the site’s user experience to facilitate a seamless transition to direct-to-consumer sales. In parallel, I crafted and refined graphics for social media campaigns, effectively increasing site traffic and audience engagement, leading to measurable growth in online conversions.