Jalapa Jar
Industry
CPG
Year
2024
Work Type
Sales Material & Apparel
Work Overview
For Jalapa Jar, I developed informational animated graphics for their sell sheet, designed to effectively communicate product details and value propositions to prospective vendors. By transforming key information into engaging visuals, I helped enhance clarity and impact, making the sales pitch more compelling and increasing the likelihood of vendor partnerships. Simultaneously, I designed a custom graphic tee included in their newly launched salsa subscription boxes, adding a branded touchpoint that reinforced customer loyalty and extended brand reach.
Outcomes & Impact
These design elements served as strategic marketing assets, elevating both B2B and direct-to-consumer engagement. The animated sell sheet streamlined vendor communications, while the exclusive t-shirt design functioned as a wearable brand statement, fostering community and customer advocacy. By aligning visual storytelling with business objectives, these assets helped Jalapa Jar expand its market presence and strengthen brand affinity across multiple touchpoints.