Universal Audio - Marketing
Industry
Audio
Year
2022
Work Type
Visual & Web
Work Overview
At Universal Audio, I led the creation of custom graphics that drove audience engagement and conversion across multiple digital campaigns. Tasked with developing visuals that embodied emotion and storytelling, I designed a blockbuster-themed campaign evoking the nostalgia of VHS and 90s aesthetics. By crafting assets for web, social, and mobile platforms, I contributed to a measurable increase in audience engagement and campaign conversion rates, reinforcing the brand’s connection with its target demographic.
Outcomes & Impact
Beyond this campaign, my expertise extended to interactive projects spanning multiple platforms and devices, ensuring cohesive visual experiences tailored to diverse audiences. By leveraging motion graphics, typography, and branding strategies, I optimized campaign performance, achieving higher click-through rates and user interactions across digital touchpoints. This multidisciplinary approach to visual storytelling continues to define my work, balancing creativity with strategic impact.
