VIVA U
Industry
Life Coaching
Year
2020
Work Type
Web & Branding
Work Overview
As the lead designer at VIVA U, I developed a comprehensive brand identity and design system that established a cohesive and scalable visual presence for the wellness startup. By collaborating closely with the founder, I translated the company’s mission—enabling everyone to live a joyful life—into a distinctive visual identity, ensuring alignment across all brand touchpoints. This foundation supported the creation of a fully designed website and a suite of social media and marketing templates, leading to a more consistent and engaging brand experience that drove audience growth and brand recognition.
Outcomes & Impact
To further enhance VIVA U’s market presence, I designed templated assets for social media and one-pagers, equipping the team with adaptable tools for ongoing content creation. This strategic approach enabled the brand to scale its marketing efforts efficiently while maintaining visual consistency. By integrating a strong design system across digital and print materials, I helped VIVA U establish itself as a recognizable and credible player in the wellness industry, fostering deeper connections with its audience.
